News & Views from industry experts across the communications spectrum.

Bastion Strengthens US Public Relations Offering with New Hire Jody Sowa as Managing Director

News Bastion Strengthens US Public Relations Offering with New Hire Jody Sowa as Managing Director

Penny Fowler joins Bastion Advisory Board as it eyes its new phase of growth

News Penny Fowler joins Bastion Advisory Board as it eyes its new phase of growth

8 Benefits of Advertising on Instagram

News 8 Benefits of Advertising on Instagram

How to Use PR Coverage in Digital Marketing Efforts

News How to Use PR Coverage in Digital Marketing Efforts

PR Analytics: Tools & Techniques for Effective PR | Guide

News PR Analytics: Tools & Techniques for Effective PR | Guide

The Importance of Building Media Relations in PR

News The Importance of Building Media Relations in PR

News The Role of Social Media in Public Relations

What Are Media Impressions and Reach in PR?

News What Are Media Impressions and Reach in PR?

Instagram Influencer Marketing: Master Guide for Brands

News Instagram Influencer Marketing: Master Guide for Brands

21 New Year’s Eve Restaurant Marketing Ideas

News 21 New Year’s Eve Restaurant Marketing Ideas

What is Channel Marketing and How Can You Do it Right?

News What is Channel Marketing and How Can You Do it Right?

Advertising vs Public Relations: Key Differences

News Advertising vs Public Relations: Key Differences

Top Benefits of Instagram for Any Business in 2025

News Top Benefits of Instagram for Any Business in 2025

Complete Guide to Social Media for Business

News Complete Guide to Social Media for Business

Comprehensive Guide to Influencer PR in 2025

News Comprehensive Guide to Influencer PR in 2025

Digital Marketing vs. Social Media Marketing

News Digital Marketing vs. Social Media Marketing