Media Buying Services We specialize in the development and execution of custom performance media planning and buying strategies for clients in any industry.
At Bastion, we have decades of media buying & planning experience ranging from broadcast and print to outdoor and event-based placements.
After in-depth audience and market analysis on your target market and business goals, we develop a custom strategy to boost visibility, build demand for your product or service and guide users to conversion to drive measurable ROI.
With well-developed strategy and execution, Bastion has increased the ROI and bottom line for countless clients in a variety of industries, from consumer and B2B to non-profit and governmental. Expand your brand voice and get your message out there – people can’t support your business if they don’t know it exists.
Take the guesswork out of your paid media efforts. Engage with an agency with decades of experience in developing effective, comprehensive and evolving media plans to get your business where it needs to be and beyond.
Why Media Buying Matters to Your Business
Our Capabilities
Broadcast
Looking to utilize broadcast media buying services for your brand? Bastion has decades of experience in executing highly effective media buys for brands in every industry. We develop a custom strategy aimed at maximizing your brand’s exposure amongst your target audience, introducing your brand to new customers and keeping it top-of-mind for current customers.
Does your target audience read a certain publication religiously? Let’s make sure your brand is there to be seen. Bastion offers award-winning media buying services in Orange County, CA, leveraging decades of experience in executing print media buys for clients around the world.
Digital
Our world has become increasingly digital and will only continue to become more so. Making sure that your brand has digital visibility is vital to long-term success. At Bastion, we develop and execute digital media buy campaigns for clients in a variety of industries, driving growth and supporting your bottom line.
Outdoor
A properly placed outdoor media buy can have a powerful effect on brand awareness, sales, and overall growth trajectory. Bastion will work with you to develop a highly effective strategy for implementing outdoor media buys to support your bottom line and get your brand out there.
Channel Planning
Not all paid media channels are created equal. Different audiences utilize different channels, and in turn, we must be strategic in deciding what channels to place media buys on. Bastion will develop a custom channel strategy aimed at maximizing your exposure against your target audience.
Audience Building
Who are you trying to reach with your paid media efforts? The answer to this question isn’t always straightforward. Bastion conducts research on your target audience to hone in on who we should be reaching with our marketing, ensuring that your message is received and received well.
Geographic Planning
Where in the world is your target audience? They could be in one place, or many. Strategically targeting different geographic regions can serve to improve the performance of paid media efforts. Bastion will develop a custom geographic plan for your paid media efforts, ensuring that we are maximizing your ad dollars.
Ad Medium Planning
What kind of ads are going to resonate best with your audience? Bastion has the answer. Using decades of experience, combined with the nuances of each of our clients, we develop a strategy to reach users with different ad mediums, focusing on maximum efficacy in driving awareness, brand engagement, and action.
When Are Media Buying Services Right for You?
Media buying services are valuable whenever your business needs a smarter, more cost-effective way to reach customers. If you’re launching a new product, entering a new market, struggling to see ROI from current campaigns, or simply want to scale faster, strategic media buying can provide clarity and results. It’s also the right solution when you’re juggling multiple channels or need experts to negotiate better placements, track performance, and continuously optimize campaigns. In short: if you’re ready to grow, you’re ready for media buying.
How Bastion Can Help With Media Buying
At Bastion, we don’t just place ads — we create comprehensive media buying strategies tailored to your goals. Our team blends deep industry experience with advanced analytics to identify the most effective channels, negotiate the best rates, and continuously optimize campaigns for performance. From traditional placements like broadcast and print to digital, programmatic, and emerging platforms, we manage every step of the process so your message breaks through and delivers measurable ROI. With Bastion, you gain a partner dedicated to making every media dollar work harder for your business.
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We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.
