The Challenge Presented:
As the official avocado brand of the College Football Playoff, Avocados From Mexico engaged Bastion to help them stand out during the National Championship at the Hard Rock Stadium in Miami and put the brand in a position of strength on one of the biggest stages in sport.

The Strategy Created:
Evolve ‘The Guac Box Suite’ into an ownable avocado fan experience that drives trade loyalty and brand visibility, designed as a modular platform that can travel to key games and industry moments. Pair VIP access for top retail and foodservice partners with a content engine that amplifies in suite branding, AI photobooth moments and on air visibility across social, earned and shopper channels.

The Strength Achieved:
Bastion brought to life The Guac Box Suite, an avocado powered luxury suite where retail and foodservice program winners enjoyed the biggest game of the year with fresh guacamole, snacks and unforgettable game day energy, reinforcing the brand’s position of strength in culture and at shelf. The experience included floor to ceiling branding and lighting, custom seat covers and an AI photobooth, putting guests right into the action. The green avo glow effect could be seen across the stadium and even made it on a few on air and Getty Image moments.