Automotive PPC Agency

Looking to drive more qualified leads, vehicle sales, and service appointments? Bastion has a team built specifically to help your dealership or auto parts business cut through the noise, reach car buyers at the exact moment they’re searching, and maximize return on ad spend.

At Bastion, we focus exclusively on building paid search campaigns for automotive brands, dealerships, and retailers. From precision-targeted Google Ads to dynamic inventory promotions, we design strategies that turn clicks into showroom visits and sales.

Why Choose an Automotive PPC Agency?

What is Automotive PPC?

Automotive PPC (Pay-Per-Click) is a digital advertising model where dealers, auto groups, and parts retailers bid for ad placements on search engines, social platforms, and marketplaces. You pay only when a shopper clicks on your ad—ensuring budget efficiency and measurable results.

For example:

A local dealership can run a Google Search ad targeting “2024 Honda Accord lease near me.”
An auto parts store can promote “discount brake pads” directly to shoppers actively searching for replacements.
A service department can attract nearby customers searching for “oil change coupon.”

Why Automotive PPC is Crucial for Dealers and Auto Parts Retailers

Immediate visibility: Rank above competitors in search results, even if your SEO is still building.
Inventory promotion: Dynamically showcase current vehicles or parts in stock.
Geo-targeting: Capture leads within a specific radius around your dealership or store.
Lower-funnel intent: Reach shoppers who are ready to buy, not just browsing.
Scalability: Launch campaigns quickly and adjust budgets as market conditions change.

How Automotive PPC Differs from Traditional Advertising

Unlike TV, radio, or print ads that push messages to broad audiences, automotive PPC reaches high-intent shoppers already searching for vehicles, services, or parts. Traditional ads build awareness; PPC drives conversions with:

Data-driven targeting vs. mass broadcasting.
Real-time optimization vs. static campaigns.
Clear ROI tracking vs. vague estimates.
Flexibility to pause, scale, or adjust campaigns instantly.

Our Automotive PPC Services

We design campaigns tailored to your exact business model—whether you’re selling new cars, boosting used inventory, promoting service lanes, or scaling an online parts store.

Paid Search (SEM) Management

Keyword research to identify high-converting automotive search terms.
Custom ad groups for brand, competitor, and model-specific campaigns.
Ongoing optimization to maximize clicks, leads, and calls.

Dynamic PPC for Inventory & Specials

Automated vehicle ads that update in real-time as inventory changes.
Highlight special offers, lease deals, or seasonal promotions.
Sync with your feed to ensure accuracy and freshness.

PPC for Auto Parts Retailers

Google Shopping and Search campaigns for parts and accessories.
Ads tailored to in-stock SKUs, price points, and categories.
Strategies for competing with national parts distributors.

Vehicle Listing Ads (VLAs)

Showcase your new and used vehicles directly on Google.
High-visibility placements with VIN-specific targeting.
Direct integration with your dealership’s inventory feed.

Service & Parts PPC

Drive more service appointments with targeted offers.
Promote tire sales, oil changes, brake specials, and seasonal maintenance.
Geo-targeted ads to reach local customers quickly.

Retargeting Campaigns

Re-engage visitors who viewed your inventory but didn’t convert.
Serve personalized ads across Google Display, YouTube, and social media.
Increase conversions by staying top-of-mind.

Social Ads & Video Pre-roll

Highly visual ads on Facebook, Instagram, and TikTok.
YouTube pre-roll campaigns for brand awareness and lead capture.
Target in-market shoppers with creative video storytelling.

Key Features of Our PPC Campaigns

At Bastion, our automotive PPC campaigns are designed to maximize efficiency and drive high-quality leads—not just clicks. Through smart keyword targeting, continuous testing, and precise bid management, we make sure every ad dollar works harder and delivers measurable results.

Strategic Keyword Research

We don’t just target “cars for sale”—we find the long-tail, location-specific, and intent-rich keywords that deliver buyers, not browsers.

Ad Copywriting & Optimization

Our team crafts compelling ad copy with strong calls-to-action (CTAs) and constantly A/B tests to improve click-through rates.

Bid Management & Budget Efficiency

We optimize bids in real-time using AI tools and manual oversight to stretch every ad dollar further.

Advanced Conversion Tracking

From phone calls and lead forms to online purchases, we track every conversion source—giving you complete visibility into ROI.

A/B Testing and Landing Page Optimization

We test ad creatives, landing pages, and CTAs to continuously improve lead generation and conversion rates.

Transparent Performance Reporting

Clear dashboards that show clicks, leads, and calls – and real discussions about how this is translating into showroom traffic and car sales.

No jargon, no hidden fees—just real numbers tied to results.

Our Clients

Specialized PPC Expertise

Global and Local Strategy Insights

We work with both local dealerships and multi-national auto brands, giving us deep insights into scaling campaigns at every level

Dedicated PPC Experts for the Automotive Industry

Unlike generalist agencies, our team lives and breathes automotive advertising—understanding OEM co-op requirements, VIN-level targeting, and buyer psychology.

Partner With a Trusted Automotive PPC Agency

What Makes Us Different

Team of automotive enthusiasts who live and breathe the industry.
Proven track record of increasing leads, sales, and service appointments.
Transparent reporting and data ownership.

Avoid Getting Burned by Generic Agencies

Generic PPC firms don’t understand the complexities of dealership inventory feeds, co-op programs, or seasonality. Partnering with a specialized automotive PPC agency ensures your campaigns are tailored to industry realities.

Personalized, Data-Driven Strategy

No cookie-cutter campaigns—we build strategies based on your market, inventory, and goals.

Strategic Partnerships for Long-Term Growth

We’re not just here to run ads—we’re here to be your long-term growth partner, aligning PPC with your full marketing ecosystem.

Frequently Asked Questions

What is automotive PPC management?

It’s the ongoing strategy, setup, and optimization of paid search and display campaigns designed specifically for auto dealers and retailers.

Why is keyword research important?

We offer a full suite of Instagram marketing services from content creation to influencer management.

Can PPC help my business compete with larger companies?

Yes—strategic targeting allows smaller dealers and retailers to capture market share in local searches, even against national competitors.

How is campaign success measured?

We track KPIs like leads, calls, showroom visits, purchases, and cost per acquisition to measure true ROI. Weekly calls ensure that our team is completely in sync with your sales team.

What role does landing page optimization play?

Landing pages directly influence conversion rates. A well-optimized page ensures ad traffic turns into real leads and sales.