Bastion partnered with Avocados From Mexico at the IFPA Global Produce and Floral Show, held on October 16 & 17 2025 in Anaheim. The collaboration delivered a high-impact presence at one of the produce industry’s most influential events, connecting the brand with key retail partners and stakeholders.
The experience featured a Shopper Showcase to secure retailer partner buy-ins to feature Avocados From Mexico more often, in more places in-store. With pre-show meeting bookings, the brand had valuable face time and strategic conversations with top industry decision-makers. Throughout the show, Bastion also led avocado tasting experiences including the Epic Avo Toast bar with over 50 sweet and savory toppings.
Additional highlights included a high-profile general session that elevated Avocados From Mexico’s thought leadership, as well as a branded “Guac Box” experience that featured a double-decker shipping container experience that brought to life the brand’s College Football Championship program. An AI photobooth put attendees right on the football field, turning their likeness into a commemorative trading card.
Together, Bastion and Avocados From Mexico created a dynamic and innovative IFPA presence that blended innovative retail programs, crave-worthy culinary experiences and meaningful industry connections – driving impact well beyond the show floor.
