Bastion Insights
offers smart research that helps you develop smarter marketing strategies.We are a consumer insights and strategy consultancy specializing in qualitative and quantitative research, brand strategy, innovation and communications.
We are fast-paced, customer-centric and culturally attuned. Australia's leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.
Our Services
We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.
Making customer centricity part of everyday. Through agile, research sprints we deliver real time feedback in bite-size chunks suited to the speed of business today.
Insight communities help organisations stay attuned to their customer needs by facilitating fast, agile research cost effectively across organisation silos. Designed, managed and facilitated for ongoing insight generation, these communities are perfect for larger organsiations wishing to undertake multiple research projects over the year in a cost effective manner.
A pop-up insight community can be used to develop iterative insights from a broad cross section of your target audience in a matter of days or weeks, either as s stand alone research project or as a complement with other research methodologies.
Improving experiences for everyone through human centred design (HCD) principles. We can examine the experience from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experience (CX), user experience (UX) and service design (SD)
- Customer Experience (CX): Unpacking how your customer experiences across all touch points of your business including what they are offered and how they are treated
- User Experience (UX): Understanding your users’ experience with navigation, usability and interface design. Whether it be a product or service; digital landscape or in person.
- Service Design (SD) : Unpacking interactions across all your channels, not only from a customer’s perspective but also from an organisational one.
Nurturing the power of creative hearts through science brains, we use research to help design better communications through all stages of comms planning.
- Exploratory & Developmental: Identifying engagement or change levers, sizing or prioritising the opportunity; outputs aimed at inspiring clients' teams, planners and creatives.
- Concept Testing & Creative Optimisation: Directional advice to support concept selection, clarify strategy, and heighten execution impact.
- Performance Measurement: Diagnostic tools and the keys to improving on the next measurement waves.
The Cross-Cultural Insights team’s expertise focuses on cultural research and consulting, targeting the Culturally and Linguistically Diverse (CALD) communities residing in Australia. Through conducting research across Australia, the Asia-Pacific and beyond, we have developed strong expertise in social and commercial research and established a significant understanding of our diverse consumers and CALD communities in Australia. We have a deep understanding of cultural nuances and their impact on social behaviours, brand aspiration, purchase expectations, drivers and barriers, decision making, and the impacts of communication and marketing strategy planning.
We act as the bridge, helping you and your business to connect through differences.
We bring the world to you.
Our research goes deeper to explore the context, and to understand the biases, heuristics, and norms that impact on people’s decision making. Bridging the gap between research and applications to help our clients design communications, interventions, and nudges that inspire real, lasting change.
Our approach to exploratory behavioural insights is all about asking the right questions, in the right way.
- Using projective techniques and exploring instinctive associations.
- Ethnography to explore the environment and context.
- Our approach to experimental behavioural insights is about direct measurement, essentially not asking questions at all.
- Using A/B testing and randomised control tests to directly measure impact and behavioural change.
- Emotion coding, eye tracking & biometric feedback to understand subconscious response.
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Our Team
