Public Relations We live in a noisy world. The chatter is endless. How do you make sense of it all? You start by listening. You nudge the conversation. You amplify the good. And quiet the not-so-good. You use all the tools at your disposal.
Why Bastion for your PR needs?
Building a positive brand image does not happen overnight. If you want to stay at the forefront of your industry, you need well-planned PR strategies with the right messages and calls-to-action.
As a trusted public relations agency in Orange County, we work with brands and top-tier professionals who are looking to gain a competitive edge and strategically capture market share. Our comprehensive public relations services can help you enhance customer relationships while building new ones.
With our media relations and public relations services, businesses like yours can drive tremendous growth and positively impact the markets that matter most.
Core PR Services and Expertise
Executive Thought Leadership
Unlock the full potential of your brand with our executive thought leadership services. Bastion's team of experienced professionals will work with your top executives to craft compelling, industry-leading content that positions them as thought leaders in your field. From whitepapers and blog posts to keynote speeches and media interviews, we'll help you showcase your expertise and establish your brand as a go-to source for industry insights and analysis.
Press Releases
Get your message out to the world with our expert press release services. Our team of skilled writers will work with you to craft attention-grabbing press releases that effectively communicate your news and announcements to journalists, media outlets, and your target audience.
B2B and B2C Media Management & Outreach
Extensive Media Database: Bastion uses several tools to identify the right media to connect to your target audiences and demographics and trends. Press Releases: Bastion writes and manages the release of all press releases. Thought Leadership: Bastion creates content calendars and writes articles on behalf of executives to tell and highlight a brand's expertise. Media Outreach & Management: Conduct media outreach and tell the brand story on behalf of the brand to secure media coverage. Content Marketing: Develop organic content campaigns to highlight the brand to engage audiences. Media Tracking and Reporting: Track media coverage and reporting on metrics and analytics. Strategy Development: Craft regional and national strategies for success. Execution: Implement initiatives that increase brand influence and growth.
Podcast Programs
Looking to tap into the growing podcast market and reach a new audience for your brand? Bastion podcast program services can help you do just that. We'll work with you to create a customized podcast that aligns with your brand's messaging and goals, and produces high-quality content that engages and informs your listeners. From initial concept development and script writing to recording and editing, we'll handle everything needed to produce a top-notch podcast that sets you apart from the competition.
Media & Analyst Relations
Make your brand stand out with our media relations services. Our team of experienced professionals will help you build relationships with journalists, bloggers, and influencers, and generate positive media coverage that enhances your brand reputation. From press releases and media pitches to crisis communications and reputation management, we have the expertise and industry know-how to help you achieve your goals.
Crisis Management
Crisis Communication: Deep expertise in crisis communications. Develop response strategies to manage client’s communications effectively when a crisis arises.
Public Affairs/Strategic Communication
Gain a competitive edge with Bastion's public affairs services. Our team of professionals will help you navigate complex political and regulatory landscapes, build coalitions, and influence policy decisions that impact your industry.
Wikipedia Page Building
Unlock the power of Wikipedia with Bastion's expert page building services. Our experienced professionals will work with you to create a comprehensive and engaging Wikipedia page that accurately reflects your brand's history, achievements, and impact. From researching and sourcing reliable information to drafting and publishing your page, we'll handle every aspect of the process to ensure your page meets Wikipedia's strict guidelines and enhances your online presence.
Event Support
Press and Media Events: Manage press tours, product launches, expert roundtables, and event PR.
Employer Branding
Workplace Culture: Highlight your company’s positive reputation as an employer.
The Role of PR Services in Business Growth
Effective PR isn’t just about managing public perception—it’s about building meaningful relationships with your audience. By shaping narratives and positioning brands authentically, PR creates lasting connections that build brand trust. From securing media coverage that aligns with marketing goals, PR helps brands achieve awareness and trust.
Why PR Matters:
Builds brand visibility and provides invaluable third-party credibility.
Elevates competitive advantage through strategic communication and key messaging.
Facilitates connections with media, industry leaders, and target audiences.
Goals of PR Services
Every PR strategy begins with clear objectives. Here are common goals that drive successful campaigns:
- Extending reach to existing and new markets.
- Establishing competitive advantages through strategic consultancy and authoritative thought leadership.
- Strengthening brand identity and trust and fostering community engagement.
- Produces top-of-funnel activity.
Choosing the Right PR Agency
Selecting a PR agency is a critical decision.
Key factors to consider include:
- Experience and expertise
- Media outreach expertise, knowledge and market insights
- Are they proactive? Proactive media outreach is key to success
- Alignment with your company’s vision and goals
FAQ's
What is a PR firm?
A PR firm is a company that specializes in raising awareness about a company with the press. The tools a PR firm uses include press releases, events, key messaging statement development, pitching stories as well as others. If you retain a PR firm, they represent your company to the press and serve as an intermediary between your company and members of the media.
What is a press release, and how can it benefit my business?
A press release is an official statement shared with the media to announce newsworthy updates, such as product launches, awards, or milestones. It benefits businesses by increasing brand visibility, building credibility, and attracting media coverage. Press releases can drive website traffic, enhance SEO, and amplify marketing efforts, all while providing a cost-effective way to inform stakeholders and control your brand’s narrative. They are a powerful tool to boost your reputation and position your business as a leader in your industry.
What is the difference between PR and advertising?
The main difference between public relations and advertising lies in how the message is conveyed and perceived. PR focuses on earned media, meaning it generates coverage through press releases, media pitches, or events, aiming for third-party support from journalists or influencers. This approach builds trust and credibility since the message comes from independent sources. Advertising, on the other hand, involves paid media, where businesses directly control the message through ads placed in various channels like TV, print, or digital platforms. While advertising guarantees visibility, it is often viewed as less credible because it is clearly paid promotion. PR leverages relationships and storytelling, whereas advertising focuses on persuasion through direct marketing messaging.
How can PR services help my business?
PR services can benefit your business by raising awareness about the problems your business solves in the marketplace. Through this awareness, your business is positioned to be perceived as a leader and will likely gain customers as a result. There are a lot of tactics that play a role in devising a successful public relations campaign, but PR is an integral part of an overall marketing strategy.
What industries or sectors benefit most from PR?
There is a role for PR in pretty much any industry or sector. The type of PR or the focus of the audience will change depending on the goal of your PR program or who you are trying to reach. But because PR is an essential communications tool, there is a role for it in pretty much any business or sector.
What should I expect in my first PR consultation?
Your initial PR consultation will serve as a “get to know you session” for you and your business. Your PR person or firm should try to understand your business, your customers, your audience, your pain points, your goals and your timeline for achieving success. From there, a PR person will be able to put together a suggested plan to achieve success.
How long does it typically take to see results from PR services?
This depends on what your goals are and what you determine success to look like. If you are trying to raise awareness with high profile business publications, that is going to take some time. However, if you are trying to establish a thought leadership program, that is something that can be achieved a bit faster. Of course, there are exceptions and there are times when breaking news turns traditional timelines for establishing a successful PR program on its head.
How do you identify and target the right audience for PR efforts?
Identifying the right audience depends on what your goals are. If you are trying to build your business and ultimately sell your company, the audience is different than if you are just trying to gain customers. This is why it is important to discuss your ultimate business goals with your PR person/firm.
Who needs PR services?
- In short, everyone. PR is the gateway to awareness in the marketing funnel. Before a customer can engage with a brand, they must first know it exists. That’s where we come in.
- Businesses and corporations of any size
- Healthcare and pharma
- National brands
- CPG brands
- Additional sectors include: Financial, education, government, retail and e-commerce, agriculture, technology, expertise in B2B software …
What services do PR agencies typically offer?
- Media Relations
- Corporate Communications
- Crisis Communications and reputation management
- Thought leadership and executive profiling
- Content creation
- Measurement and analytics
- Public Affairs
- Media training and public speaking preparation
What are the benefits of using PR services?
The benefits of using PR services include having representation with the media. This means that your firm speaks for you or your business, and that you don’t have to interact with the media unless you choose to. Other benefits include the opportunity to have a firm constantly telling your story to the press, and thinking about how to fit your expertise into stories that are already being covered, as well as trying to change the subject with press people to tell why you and your business are unique and the problem that you solve. Another benefit of using PR services is that you are successful in securing positive coverage, you gain the benefit of third-party verification of your expertise and services. In marketing, third-party validation is one of the most valuable and difficult assets to obtain.
What are the costs associated with PR services?
The costs associated with PR services include a retainer, wire service costs and any out-of-pocket costs associated with conducting PR services on behalf of a client.
How can I measure the effectiveness of PR services?
There are several ways to measure the effectiveness of PR services, including the number of stories you are included in, the number of impressions stories you have been included in have garnered and share of voice within your industry. How you measure PR services should really be determined by your overall goal. You should discuss and decide upon your PR KPIs when beginning your program so that you and your firm are on the same page. Each party needs to understand what is expected and what success looks like.
What should I look for when choosing a PR agency?
There are a few things to consider when choosing a PR agency or firm. Experience within your industry is an important factor, but it’s not absolutely essential. The most important thing is to choose a firm that is immersed in news and that has the intellectual curiosity to ask the questions that will help them tell your story to the press. You want people who understand what you do, what makes you stand out from your competitors and who can convey your story and differentiators succinctly to the press.
Our Work
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