Insights We are a consumer insights and strategy consultancy specializing in qualitative and quantitative research, brand strategy, innovation and communications. We help global businesses and disruptive startups empathize with their targets so they grow.
We help businesses in North and South America, APAC, Europe, Africa, and the Middle East discover new paths to transform and grow. At our core we believe the right data (big or otherwise) and insights are the key to transforming brands and businesses.
Our team believes the best way to do that is through talent, and Bastion Insights principals and office leads have each been in the business for around 20 years, and we’ve worked and played together nearly as long.
It seems natural to us that if you have the best research practitioners in the world working in close partnership with wonderful clients, amazing things happen.
Our Capabilities
We provide strategic, foundational research offerings, that can be customized 100% to your needs. Whether you need strategic consultancy or fast turn data and insights, we have a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation. If you need help in any of the following areas we should talk.
All of our work is designed not just to answer a point-in-time question, but to serve as the basis for ongoing decision support and strategic direction.
We strive to understand consumers holistically, through their eyes and in their words, and to show you what their world looks like, through an extensive toolkit of research techniques and approaches.
Target
Identify the interests of your target market and how you can turn those interests into high-potential opportunities.
Optimise
Use data-driven market research to improve your product and to maximize the ROI for your marketing communication efforts.
Project
Track existing consumer behavior and create interactive scenarios to predict potential business outcomes.
Assess
Evaluate the dynamics between your brand and the target market so you can address things that need improvement.
Deconstruct
Understand your brand’s underlying motivations. Deconstruct the barriers to and drivers of your success.
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We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.