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4 April 2022

Bastion bolsters its creative leadership team with the appointment of Angela Morris and Ana Lynch

Ana Lynch - Angela Morris

Bastion Creative has announced the appointment of two senior leaders, as the business moves into a new phase of expansion. Angela Morris joins as National Chief Strategy Officer and Ana Lynch joins as Sydney Managing Partner, Bastion Creative.

Angela Morris is one of the industry’s most well-credentialed strategists with over 20 years’ global experience, spanning brand consulting, advertising, behaviour change and innovation. She has served as Chair of the APG, on the Communications Council Board and on the Effies Governing Committee. Prior to joining Bastion, Angela was National Chief Strategy Officer at Wunderman Thompson.

Ana Lynch is renowned for her tenacity and passion in driving award-winning work that impacts culture and delivers business growth. She also joins from Wunderman Thompson, where she was a Partner directing the network’s top billing multi-national and domestic clients. Ana has worked at some of the most recognised creative agencies in Australia and the UK, leading major client relationships including Vodafone, Kellogg’s, Mars, P&G, J&J, Subway, Unilever, Nestlé, Federal and State Government and Not-for-profits.

Mike Godwin’s appointment last year as Bastion Creative CEO has seen the business grow, with wins including HealthDirect, Continental, Cancer Institute Vaping campaign, SIXT Car & Truck Rental, Bosch, Sydney Rock Oysters, Engineers Australia, and State Government projects such as the Department of Education School Attendance and Maths campaigns.

Mike says: “As Australasia’s largest independent agency, our Australian creative team combined with our New Zealand-based creative offering Bastion Shine is now over 100 staff. We work collaboratively with the wider global Bastion Agency group, providing clients with 300 of the market’s best experts across a unique breadth of disciplines. Ange and Ana bring the perfect balance of humanity and ambition to the leadership team and I’m excited about the ways they will help us build our clients’ brands and businesses going forward.”

Ana says: “As I got to know Bastion it became clear they are a progressive independent network, that has serious momentum in their mission to forge an alternate path ahead. I am thrilled to be joining the team at such a pivotal time.”

Angela added: “I think the Bastion model is really interesting because it delivers the specialisms clients need today, including data intelligence, in an interconnected way that they can’t readily access elsewhere. This enables cross-discipline thinking and the delivery of more connected and compelling brand experiences.”

Jack Watts, Bastion’s Global CEO said: “We are building the new world Agency here at Bastion, where clients can access wide thinking across the breadth of communications disciplines, delivered by specialists with deep expertise. It is a joy to add two absolute experts in their craft and all-round good people in Ana and Ange to our senior team.”

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