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21 August 2023  •  Kate Addis

Delivering more from the core – improving efficiency and speed to market

Speed to market and delivery efficiency are two common problems that crop up in discussions with clients. You're not alone. Read our 5 top tips.

“Why can’t we get things to market faster?”
“We’ve bought the right platforms but we can’t do things any more efficiently.”
“I just want to send an email – why is it so hard!?”
“We’d love to put that on the website but it’s just not that easy.”
“Our internal processes or structure make things harder than they need to be.”

Any of these sound familiar? Speed to market and delivery efficiency are two common problems that crop up in discussions with clients. You’re not alone.

As we all face current economic challenges, it’s more important than ever to be nimble, but many businesses struggle with inefficient processes and systems that impact their ability to respond to economic and competitive forces in a timely manner.

If you’re looking to create efficiency in your internal processes and get your activity to market faster, here are a few tips:

  • Take a step back and assess your current processes and systems – internal and external. What are the steps involved in getting your marketing activity to market? Where are the handover points, bottlenecks, or inefficiencies? 
  • Automate and digitise as much as possible. There are a number of tools that can help you automate and streamline your marketing activities and processes. This can free up time so that you can focus on more strategic tasks, and remove unnecessary effort and delays.
  • Understand where your data is. Having all of your marketing data mapped out and documented can help you make better decisions around what you can and can’t do. This is also a great first step to building a customer data roadmap that covers data and platforms.
  • Set people up for success. Have you brought in a new platform but didn’t invest in training? Have you got the right skills in your team for the work you’re doing now vs. what you are planning to do? Do you have clarity on internal capability and where best to invest in outside support?
  • Ask for support. If you’re struggling to create efficiency and speed on your own, don’t be afraid to reach out for advice. Streamline and speed up the process with fast diagnosis and a clear roadmap of activity.

We know that making a start in this area can feel overwhelming if you’re not technical or digital savvy, or you’re simply too swamped trying to get things out the door. We’re here to help and can tailor our support to suit you, your team, your goals, and your budget.

Drop us a note and we’ll be in touch.

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