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5 July 2022

Bastion Amplify Strengthens Social Team With New Hires

nel wolf nicola swankie katy andrews

Bastion Amplify is expanding its social media offering with the hire of three senior industry specialists, Nicola Swankie, Katy Andrews and Nel Wolf, who will lead continued growth of the independent agency.

With a strong agency pedigree across Australia and the United Kingdom, including time leading social at Leo Burnett, SOCiETY for Mediabrands and Haystac, Nicola has been appointed Group Business Director – Social.

Nicola will manage a fast-growing team of social experts while providing ongoing strategic direction for the business and covering General Manager of Social, Shirley Tat’s role while on maternity leave.

Nicola is passionate about insight-led strategy driving client performance, using digital to drive brands forward as well as taking global trends and applying them to a local context.

Coming from client-side, Katy joins the team as Business Director – Social and will spearhead Amplify’s activity across Microsoft and Xbox. Integrating closely with our specialist business units she will strengthen an already solid track record top tier projects well as providing insightful, strategic guidance and stewardship to solidify Microsoft’s leadership in technology and gaming.

Meanwhile Nel Wolf joins the team as Senior Account Director – Social overseeing Amplify’s work for Xbox, which has included incredible integrated social and experiential campaigns including dropping a car from a plane to promote Forza Horizon 5.

These hires come as the social offering at Bastion Amplify goes from strength to strength. As well as being Microsoft and Xbox’s retained social agency, the business has secured an impressive slate of clients including Harris Scarfe and Toll Ambulance and Rescue.

In addition to the existing client portfolio, Bastion Amplify has won the social business for Sydney Metro Airports, Swedish camping brand Dometic and the world’s fastest growing food technology company NotCo in recent months. 

Bastion Amplify CEO Richard Chapman said these senior hires demonstrate Amplify’s leadership as a competitive social agency.

“As our social offering has grown over the past three and a half years, we’ve been delighted to see our team consistently grow. It is a testament to the work we are winning that we are bringing these three extremely talented specialists in to continue to chart this path,” said Chapman.

“Katy, Nicola and Nel are aligned in our goal of making Amplify the market-leading integrated PR and social offering in Australia and we’re focused on seizing on our rapid growth to create a multi-faceted, future-facing Bastion Amplify.”

Nicola joins Amplify from Haystac where she led Social for the agency and the broader Dentsu group. Prior, she held numerous directorial and Head-of roles across Social Strategy, Creative & Content at agencies such as The Remarkables, Mediabrands, Leo Burnett, TCO, McCannn and Y&R.

“I am so excited to be joining the team at Bastion Amplify and the broader Bastion group of agencies at a time where Social is evolving at a rapid rate. It truly has become the connective tissue across integrated marketing and a growing part of our clients’ investments rich with creative opportunity,” she said.

Katy joins Amplify from five years at Activision Blizzard leading marketing and driving commercial results for their Call of Duty product across APAC and later ANZ. Prior to this Katy worked to launch Xbox One at Microsoft as well as working across a range of agency roles at Soap Creative (now Dentsu) and Liquid Interactive working on Pixar and Disney.

Nel previously led social at Essence where she drove results for clients including Salesforce, JLL and Nutrien AG, previously also working at Circul8 and 1000Heads.

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