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Our work at Bastion Insights sees us constantly interacting with Australians of all ages and walks of life to gather quality and insightful data our social and commercial clients rely on to facilitate evidence-based decision making.

At this micro level, we use what we learn, hear and observe to constantly refine our thinking around where people’s hearts and minds are at and how we can leverage these insights to drive tangible behaviour change through impactful strategies and communications.

 However, it’s just as important to keep abreast of the macro view. Our latest Australia Now & Next study findings highlight several key societal trends our savvy commercial and government clients can leverage in shaping their future marketing and communication strategies. Five key takeouts from our (August) study are highlighted below.

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