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Case Study

Air New Zealand Te Matatini

Te Matini
Te Matini

We created an engaging AV that illustrates the power of whānaungatanga in a simple, visual way.


We helped Air New Zealand promote Te Matatini 2023 through a powerful Kapa Haka performance that highlights whānaungatanga in a simple, visual way.

The brief was to create a campaignable idea that allows us to drive awareness, excitement and increase our audience's understanding of Te Matatini, to be executed through social, digital and Air New Zealand owned channels.

We wanted to show the value of whanaungatanga through the synchronicity of a Kapa Haka performance. The performance acts as a visual demonstration of the power of the group's connection to their whakapapa, whanau and whenua.

We delivered a 60” & 15” hero AV, which was supported by 3 x bespoke 10” social edits & stills photography for Kia Ora & Instagram.

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