GlobalAustraliaNew ZealandU.S.A.
Case Study

Whittaker's Hello Chocolate Lovers brand platform

The new Global brand positioning, Hello Chocolate Lovers, encapsulates Whittaker’s unique way of making chocolate and will ensure the brand continues to build on their leadership position in New Zealand while also distinguishing itself from competitors in export markets.


There’s people who like chocolate, and then there’s people who love it. And Whittaker’s is a brand for real Chocolate Lovers, including those who don’t know it yet. We have created a Global through the line brand platform that allows Whittaker’s to talk directly to people who were in the know and reflect back the intimate behaviours and intricate rituals they have with Whittaker’s chocolate.

We know people tend to get a little crazy around Whittaker’s. By tapping into the humour around that, we think we’ve hit on an area that’s not only entertaining but also incredibly relatable. We hope Chocolate Lovers can see a part of themselves in this work.
The brand platform has launched into New Zealand and Australia with a suite of films that dramatise rituals amongst Chocolate Lovers. 

The distinctive assets we’ve developed then filter down the funnel to emphasise the appetite appeal of the product, and communications that show how Whittaker’s chocolate making is different and better for Chocolate Lovers through outdoor, social and brand experiences.

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