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Tip Top Brand Evolution

Tip Top brand evolution logo
Tip Top brand evolution logo

Tip Top is an iconic Kiwi brand that over the years has slowly begun to lose its relevance to younger audiences; ‘The ice-cream in grandma’s freezer.’

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FMCG
Services
Advertising
Brand
Content Creation
Creative
Customer Experience (CX)
Development
Digital
Experiential
Merchandise
Print Design
Expertise

Nostalgia was no longer enough. We were tasked with reinvigorating this New Zealand icon to reach a new generation of consumers.

What's the best that could happen
Tip Top brand evolution

Our Response

We believe optimism is a super power. If you could bottle it you would. But you can’t. However, you can put it in a cone.

That’s what Tip Top do every day. They make optimism. Sometimes it’s boysenberry flavour, sometimes it comes on a stick and, if you’re lucky it comes with chunks of hokey pokey in it. Tip Top is the company that since 1936, has made us ask - “What’s the best that could happen?”

‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of optimism you experience after a scoop of ice-cream. A call-to-arms to challenge and inspire New Zealanders to get out of their comfort zone and grab life by the cone.

We created a design system that is ice creamingly distinctive. Flexible enough to go right through the line in terms of social, AV, OOH and retail.

A system that allows the product to always be front and centre so the medium can be the message.

From drippy ice cream textures, bold use of colour to optimist copy-isms, every touchpoint of the design system reflects optimist, ice cream deliciousness.

Welcome to Tip Top
Tip Top Brand Evolution Our Drip
Tip Top brand evolution
Tip Top brand evolution
Tip Top brand evolution optimism
Tip Top brand evolution book design mockup
Tip Top brand evolution posters
Tip Top brand evolution icecream cones
Tip Top brand evolution little book of optimism
Tip Top brand evolution
Tip Top Brand evolution
Tip Top brand evolution billboard
Tip Top brand evolution bottomless cone
Tip Top brand evolution bottomless cone
Tip Top brand evolution app design
Tip Top brand evolution
Tip Top brand evolution store
Tip Top brand evolution design
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