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Harris Scarfe AW23 Designer Knits & Coats

Harris Scarfe coats and knits landed purple scheme
Harris Scarfe coats and knits landed purple scheme

Harris Scarfe asked Bastion to create covetability across the new autumn/winter collection of designer knits, coats and jackets.

Industry
Retail
Services
Brand
Commercial Strategy
Creative
Film Production
Strategy
Expertise

Continuing the aspirational guiding light of the AW23 Designer Collection, we revealed the undeniable stars of Harris Scarfe’s autumn and winter season; Designer Knits, Coats & Jackets. Relishing a departure from the somber greys and muted tones typical of the high winter aesthetic, the colourfully cosy campaign delivers seriously high doses of dopamine dressing to winter-worn customers.The latest layers to love received the star treatment by the best fashion videographers, photographers, stylists and talent in the business.

Our energetic approach executed this upbeat campaign with the impact required to drive conversion across multiple platforms.

Harris Scarfe coats phone mockup
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