Bastion is an integrated, full-service marketing and communications agency.
We’re exactly what you’re looking for in a communications partner. Especially if you’re looking for everything.
Bastion is a fully independent, fully integrated, fully passionate marketing communications resource where you’ll find everything under one roof.
Our cohesive team of divergent, talented leaders oversee a breadth of services, from social media to data analytics to web, app and content production, putting us in the unique position of looking at your marketing challenge from every angle, without bias or baggage.
Our solutions are inherently holistic in nature. The only agenda is getting your brand to its best place. That’s it.
Our Model
Our Methodology
We have built Bastion over more than a decade by bringing together world class independent agencies and experts, with complementary skillsets, to deliver a truly integrated communications service offering to our clients.
We are a business that thinks wide across the breadth of communications disciplines, with deep expertise in each service offering we deliver. Each of our specialty services are delivered by an industry renowned Managing Director with a team of experts in their field.
Our clients can choose to work with us in one of our disciplines, or, when the time is right, access our range of communications services to deliver truly integrated campaigns.
Our business is built to deliver clients independent expertise and agility, with true scale and breadth.
Our business is built to think wide.
We live in a world where the networks and technology that underpin our commerce and society, give rise to crises and opportunities for brands on a near daily basis.
We live in a world where narrative is king.
Where brands are remembered for their emotionally compelling, engaging stories.
In this world, if you can’t excel at both, you’ll fail.
You’ll fail to find the right solutions.
So, you need people with divergent yet complimentary mindsets.
Experts that think data, that think creative, code, research, relationships, reputation, experiences and more.
That think wide.
Our Services
When you partner with Bastion, you access the expertise of the global Bastion Network.Bastion Amplify's Performance Media team specializes in the development and execution of custom media planning and buying strategies for clients in any industry.
Web & App Development services provide businesses with the digital foundations for growth in an ever-evolving world.
Directly engage with consumers, invite and encourage them to participate in the evolution of a brand or a brand experience in person.
We specialize in connecting brands through emotionally relevant story telling.
We believe strategically directed creativity has the power to redefine your brand experience.
We tailor your social media content and leverage the right channels to help you reach specific market segments to drive engagement and grow your audience.
We specialize in driving website traffic, building brand awareness and maximize conversions through strategic and steadfast digital media buying techniques.
Bastion help brands amplify their voice, navigate crises and maintain goodwill with stakeholders and customers through effective PR strategies and execution.
We help global businesses and disruptive startups empathize with their targets so they grow.
Our Clients
Our People
We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Dax Cornelius
CEO - USA
Dax Cornelius CEO - USA
Solving organisational challenges as an officer/F-16 fighter pilot to serving another decade in C-Level sales and marketing roles, Dax embraces people empowerment and process. Responsible for U.S. growth, Dax believes Bastion’s solution to a fragmented marketing industry is to provide detailed service expected of the smaller owner-operated agencies while also delivering an integrated offering across a number core disciplines by aggregating expert agencies under one roof.
Chris Bretschger
Managing Partner - Amplify USA
Chris Bretschger Managing Partner - Amplify USA
Chris is a savvy senior leader/marketer with over 20 years’ experience in integrated marketing developing brand-building strategies, managing paid and earned media campaigns, and building analytics tools. His experience stems from growing up in his parents marketing company to branching out on his own, having worked in various agencies such as Dentsu Next and Deutsch while serving clients in a broad range of industries including Mazda North America Operations, Doner Advertising on behalf of Roy’s Hawaiian Fusion Cuisine, Mazda as well as Jenny Craig, Adidas, Kia, Hyundai and VW to name just a few. When Chris is not leading the business, he is an avid sailor with a passion for superyacht regatta racing on the open seas.
Joana Fanuele
President - Insights USA
Joana Fanuele President - Insights USA
From an early stint in JWT to founding her own quantitative research firm, Joanna comes to us direct from the renowned global quantitative and qualitative research firm, Hall & Partners. Joanna was not only H&P’s 19th hire but Joanna became their Global Partner as they expanded to the US. Joanna went on to become H&Ps Managing Partner of their East Coast and US Health business and the Managing Partner in H&Ps acquisition of Tempo, designed to leverage digital technologies for uncommon insights. Joanna is unequivocally a brand strategy and insights expert with vast experience on the client-side as an ad agency strategist and market research expert for brands such as Microsoft, Johnson & Johnson and L’Oreal to name just a few.
Steve Chavez
CCO - USA
James Wharton
Managing Director
Dean Heacock
CFO/COO - USA
Shana Starr
President - Amplify USA